Why Online Reviews matter (continued)...

Reviews play a significant role in aiding the consumer to feel that they can trust a business. And, Online Reviews have become a great tool in influencing opinions. Many potential customers tend to make decisions on whether to use or avoid a business before ever getting in touch with them based on these reviews. Companies with a poor review profile could be denying themselves a vast number of new leads without ever knowing a consumer considered them.

93% of consumers used the internet to find a local business in the last year

Less than 48% of consumers would consider using a business with fewer than 4 stars

And 73% of consumers only pay attention to reviews written in the last month