Surveys and Telemarketing
Learn more about what we do
Is Survey Research Covered by the Do Not Call Rules?
No, it isn't. The national Do Not Call Registry was established by the Federal Trade Commission in June 2003 to meet the requirements of the Do Not Call Implementation Act. The law made it illegal for telemarketers to call consumers with whom they did not have a prior business relationship.
The FTC exempted survey and opinion research because it is a critical part of making and monitoring policy decisions. Researchers collect and measure public opinion and feed it into the policy process so that the views and values of the citizenry have a place at the table when
decisions are made.
Survey research is used in a variety of ways, from providing us with the Census to tracking immunizations. Research gives elected officials a reality check, and can protect against policy decisions based only on assumptions, guesswork and ideology.
All telemarketing surveys are done with a list provided by the client.
Telemarketing is a Good word
When you hear the word “telemarketer,” what’s the first thing that comes to mind? Did you just roll your eyes or exhale in disgust while recalling a telemarketer’s call that interrupted a family dinner? Chances are, you’ve been on the receiving end of an annoying telemarketing call at least once. But the truth is, when done correctly, telemarketing doesn’t have to have such a negative undertone. When conducting telemarketing surveys, you’re not trying to sell, sell, sell to the person on the other end of the line. Your focus is more on gathering key information that can help you design a better customer service experience or better product design. What is the History of Telemarketing? Encyclopedia.com shares a succinct definition of this popular direct marketing method, “Telemarketing is the process of using the telephone to generate leads, make sales, or gather marketing information.” The history of using telemarketing services varies depending on who you ask. Some website resources state that the first telemarketers were housewives that used a list of phone numbers to sell cookies. Another website suggests that household name, Ford Motors Company, was the first to launch a telemarketing campaign. If we turn to the heavily monitored Wikipedia, we learn that, “The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services.” What is a Telemarketing Survey? A telemarketing survey is a marketing research solution that involves asking a series of questions to a sample of individuals or businesses. Telemarketing surveys can be accomplished by taking inbound calls that are initiated by the consumer, as well as making outbound calls to a list of current customers or leads. While telemarketing sale calls focus on converting a phone conversation into a paying transaction, telemarketing surveying focuses purely on gathering information. Why Would I Benefit From a Telemarketing Survey? There are a multitude of creative ways you can benefit from conducting a telemarketing survey. Again, you’re not trying to sell with phone surveys; you’re trying to learn. Depending on the reasons for conducting your market research, you can extract an infinite amount of vital information. Here are some direct benefits from utilizing a telemarketing survey campaign: • Analyzing the effectiveness of your advertising and marketing efforts. • Gathering specific information from segmented markets. • Improving customer service based on direct feedback from customers. • Learning the key factors that play a role in your target market’s buying decisions. • Gauging the interest of a new product or service in development. • Determining the demographics of your past, existing or future customer base. • Discovering why past customers stopped purchasing your product or service. • Understanding content topics or subjects that your target market is interested in. • Performing market research to determine market segments within a specific location. • Surveying constituents for political campaign messages and platforms.
